World Tennis Association using celebrities to fuel tennis
Paste your text here and click on “Next” to observe this text reviser do it’s factor.haven’t any text to check? haven’t any text to check? Click “Select Samples”.The WTA is looking forward to Donald Trump, Aretha Franklin, Susan Sarandon and various celebrities to draw new fans.
The women’s complete tour launched a print and broadcast promoting campaign Tues that choices various noted faces throughout a bid to boost the sport.
More than a dozen celebrities united to look at no cost in spots, further as assets mogul and reality TV host Trump — a daily individual to the foremost structure throughout the U.S. Open tournament — Grammy-winning singer Franklin, Oscar-winning thespian Susan Sarandon and cuckold golf major champion Rory McIlroy.
“All of those celebrities a bit like the game, thus we’re victimization like people to try to to to form an entire,” WTA Chairman and chief operative officer Stacey Allaster aforesaid throughout a interview. “We’re trying to still interact with fans and increase our fan base, and that i am excited the celebrities have given their time to be a district of it.”
Top players like 14-time sweep singles title winner Serena Williams, four-time major champions Maria Sharapova and Kim Clijsters, and presently top-ranked Victoria Azarenka area unit a district of the “Strong is Beautiful” campaign.
That locution was first utilized within the WTA’s world promoting efforts last year, with players at the forefront of the ads.
Now the tour wishes to broaden its reach.
“In today’s congested promoting space, we’re associate associate attempt} to cut through that with an sacred and creative campaign. the utilization of celebrities with our own celebrities is unbelievably copious being done, in fact, to draw upon the celebrities’ fan base and introduce their fans to the world of women’s tennis,” Allaster aforesaid. “If someone is also a lover of one of those celebs, the ultimate word goal would be to try to to to act with those fans and have them watch and follow WTA tennis and ultimately become an addict.”
In one 15-second ad, Trump appears alone on-screen and says: “‘Strong’ is knowing that the utmost quantity as a result of it takes to induce to the best, it takes double the utmost quantity to stay there, knowing that legends square measure created spherical at a time. that’s what champions square measure all regarding. ‘Strong’ is women’s tennis.”